DRINK COFFE. DO STUFF.
DRINK COFFE. DO STUFF.
Hi! I’m Erin—a Brand Strategist and Culture Marketing Consultant. I work with purpose-led companies and category leaders to fuel growth, shape culture and unlock new ways to experience brands.
Have a project you want to talk about? Shoot me an email.
I’ve got a decade of experience, a “try anything” attitude and a passion for spotting patterns where others see chaos. My work has fueled growth and guided the strategic vision for both established and challenger brands. My superpowers are turning 5,000 words into 50, driving collaboration in complex organizations, and creative ideation that connects the dots between data, culture and human behavior. Below are a few projects I’m particularly proud of:
7Bucks Productions • Amazon • Athletes Unlimited • Bliss • Brandman Agency • Bravo • Bolthouse Farms • Comcast Xfinity • Coravin • CustomInk • DeskMakers • E! • Food Network • GoFundMe • Gold’s Gym • Greencycle • HBO • Highlights for Children • ICE (NYSE) • Lowe’s for Pros • Lushin • Mapleton-Fall Creek CDC • Mass Mutual • Million Meal Movement • Modern Luxury • myCOI • NBCUniversal • NBCSports • No Mean City • OMEN by HP • Paramount+ • Peloton • Reddit • Savage x Fenty • Saturday Night Live • State Farm• Sunday Night Football • Square • Tatcha • UCLA Women’s Basketball • Visit Bloomington • Warner Brothers Discovery • Wells Fargo • Western Union
I’ve also done work for…
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12 OTHER THINGS TO KNOW ABOUT ME
My creative type is The Producer and I’m an ENFP-A (but with lots more competitiveness and a love for data).
I ran 80 miles/week as a D1 cross country & track athlete. I’ve since traded race-day spikes for trail shoes and the All Trails app.
My dog and I are a therapy team (in training)
There are five must-watch sports docs. The Barkley Marathons: The Race That Eats Its Young, All or Nothing: Tottenham Hotspur, Free Solo, Senna, Sue Bird: In the Clutch.
I’m proud of my Midwest roots. I grew up outside Chicago and graduated from IU before cutting my teeth in Chi-town. Then for 5 years in LA, I became “the Midwest expert” in most meetings. I absolutely loved it.
If I could be on any reality show, it would be Survivor. Yes, I have a fool-proof way to get past the merge. Yes, being hangry would get me eliminated.
I’ve been throwing pottery for 9 years. I started selling my work 7 years ago at a plant shop in Venice. I love doing commissions for friends and local businesses.
My dream clients are Kiwi Shoe Polish, Athletic Brewing, Untitled Art, Indiana Fever.
Hotdogs at The Home Depot are delicious. Don’t @ me.
If I can say it in 5 words, I won’t give you 500. I love turning pages and pages of information into one paragraph—or better yet, one sentence.
The ideal Saturday in LA. Morning hike at Murphy’s Ranch, lunch & a Pacifico at Reel Inn, dip in the ocean at Pirate’s Cove, dinner at Father’s Office (the burger is a must).
Dogs and/or sweat can solve just about any problem. Golden Retrievers, in particular. And when all else fails, spicy margaritas.
