Visualizing the ways our gaming habits shape us
To build awareness for their Peak Humanity* brand campaign, OMEN by HP wanted to launch content that would reach modern gamers where they spend most of their time: their social feeds.
The driving insight: Gaming pushes us to new heights and tests the limits of our cognition. So it’s no surprise that gamers have some of the most powerful brains in the world—but what’s most interesting is that they’re all wired differently.
We made a 9-question quiz that helped articulate the ethos of Peak Humanity by visualizing gamer brains in a previously unexplored way.
How we got there
Culture tells modern gamers that gaming is a waste of time, but we know that’s not true. The big idea—playing games is good, some people just need to see it to believe it. This really came down to digging into gamers and gaming. Not just the culture and in-game player styles, but also who they are in the world, the impact on how gaming shapes us—our community, our friendships, our brains. Seeing that nuance helped us identify different ways to do this.
Gamer Brains was a way to bring Peak Humanity* to life with a new social story. It is a visual articulation of how gaming pushes us to new heights and tests the limits of our cognition. So it’s no surprise that gamers have some of the most powerful brains in the world—but what’s interesting is that they’re all wired differently. With Gamer Brains, we helped OMEN own that outright.
*WTF is Peak Humanity? It’s the pay-off of OMEN’s progress ethos. It’s the place we’re going. An advanced state where games and the people who play them have unlocked a better world. It’s Atlantis with an Internet connection and everyone belongs—seasoned gamer or total noob.