Caitlin Clark’s greatness meets State Farm’s coverage
Caitlin Clark is a generational talent in women’s basketball. With Q1 2024 poised to be a massive moment for Clark—from Caitlin’s birthday to the NCAA Tournament to the anticipation of the WNBA draft—State Farm was looking for new ways to elevate their partnership with Clark.
From #CaitlinCoverage for record-breaking highlights to birthdays and brand heritage, we developed a media strategy to help State Farm make noise on and off the court and cement State Farm as the brand for women’s sports.
We’re on #Team22
As she closes in on breaking the record for most career points, #CaitlinCoverage has gotten ~12k interactions in the 7 days alone (2/5/24 - 2/12/24).